Artificial Intelligence (AI) is transforming search engine optimization (SEO) for companies and agencies. Artificial intelligence (AI) technologies like OpenAi’s ChatGPT and Google’s Bard have become useful resources for improving websites and raising their exposure in search engine results pages (SERPs) as search engines (Google and now Bing) continue to advance in sophistication. Businesses and agencies can now analyze massive amounts of data, spot trends, and make well-informed decisions to boost their search ranks and draw in more organic visitors because many search variables are now AI-powered.

Even though AI has a lot to offer SEO, marketers, and SEO experts must know how to use these technologies responsibly and successfully. AI will probably play an even bigger part in influencing SEO tactics as it develops.