Homestretch Property Management

How XTApps Boosted Homestretch Property Management to #1 in Google Maps Rankings

Local SEO Case Study – Two St. Charles-Based Companies Growing Together

XTApps Software Solutions LLC and Homestretch Property Management are both located in the Economic Development Center (EDC) of St. Charles County. This shared business environment strengthened communication, trust, and collaboration — helping XTApps achieve outstanding SEO results faster for a local client.

Overview

Homestretch Property Management approached XTApps seeking stronger visibility in St. Peters, St. Charles, and the greater St. Louis region. They needed more landlord inquiries, improved rental traffic, and higher Google Maps rankings for property-management-related keywords.

This case study is fully SEO-optimized to strengthen XTApps’ ranking for terms like local SEO services in St. Charles and St. Louis, Google Maps SEO, and property management SEO.

XTApps delivered:

• #1 Google Maps ranking for “Property Management St Louis”
• Significant surge in visibility across St. Charles County
• Increase in inbound calls, website clicks, and tenant applications

Client Background

Homestretch Property Management provides full-service property management for landlords and tenants in St. Peters and St. Louis. Their challenges included:

• Low visibility for high-intent property management keywords
  
• No rankings in the broader St. Louis metro
  
• Improperly configured Google Business Profile (GBP)
  
• Weak citation signals across directories
  

They partnered with XTApps, a trusted St. Charles-based SEO agency, to manage their complete local SEO and digital visibility strategy.

SEO Strategy Executed by XTApps

1. Google Business Profile (GBP) Revamp

XTApps restructured Homestretch’s GBP to improve local search performance:

• Updated primary category to “Property Management Company”
  
• Expanded service areas to include all relevant St. Louis metro cities
  
• Added SEO-rich posts, images, and property-specific content
  
• Corrected NAP inconsistencies across business directories

2. Local SEO & Keyword Optimization

Targeted page optimization and keyword strategy included:

• Property Management St Louis
  
• Property Management St Peters MO
  
• Rental Property Management St Louis
  
• Best Property Managers in St Louis

3. Review Acquisition Strategy

XTApps implemented a strategy to gather authentic, keyword-rich Google reviews, boosting local authority and credibility in Google Maps.

4. Local Citations & Backlink Building

Enhanced presence in Missouri business directories, property management listings, and niche local sites to strengthen citations and backlinks.

5. AI Search Optimization (Google Gemini)

XTApps structured content to be AI-friendly, improving visibility for AI-driven search results and Google Gemini answers.

Interested in growing your business like Homestretch Property Management? Contact XTApps today to learn how our local SEO services in St. Charles and St. Louis can improve your Google Maps rankings, increase website traffic, and generate more qualified leads.