Can an SEO Expert Help Your Business Appear in AI Search Results?
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Today, more than ever, people are turning to AI powered search tools, like ChatGPT, Google AI Overviews, Gemini and Perplexity, to ask questions and gain information rather than just searching Google.
This provides an opportunity for SEO Expert to provide AI powered answers and recommendations to potential customers.
How can you make your website useful for this?
When working with an SEO expert to improve your AI search, you can create a strategy to improve the overall accessibility, quality of content, content relevance and credibility of your website. Whilst no professionals can guarantee your business will be mentioned on an AI platform, a good SEO and AI search strategy will provide a strong foundation.
Here is how an SEO expert can help to prepare your business.
What is AI Search?
This refers to using artificial intelligence to interpret search queries, find relevant data and then produce an output which can be summary, recommendations and links to websites.
Traditional searches will involve a user clicking through a list of links. With AI search there can be a summary provided.
A user searching for a digital marketing company may ask,
- What SEO company can help me get more online visibility?
- How do I get my website to show up in ChatGPT searches?
- What is the difference between SEO and AI search optimization?
- What web design company offers SEO and digital marketing services?
The AI powered search tool will use multiple sources to pull up information and decide what to include within the response.
As a business it is increasingly important to have useful, accurate and well structured content on your website.
Can an SEO Expert Help You Rank In AI Search Results?
Yes. An experienced SEO will help to optimise key elements of your website which will make it easier for search engines to find, understand and assess.
AI search results are not governed by one factor. Each AI tool will use a unique system, source and search process.
But an SEO specialist can help by focussing on these key areas:
1. Improve Your Website’s Technical SEO
AI systems will need to have access to your website.
Technical SEO will help make sure important pages of your website are accessible and being processed properly.
An SEO expert might look at:
How your website is being crawled and indexed.
- Your robots.txt and XML sitemap are set up.
- Mobile responsiveness.
- Website loading speed.
- Internal linking structure.
- HTTPS security.
- JavaScript rendering and content accessibility.
- Duplicate pages and canonical URLs.
2. Optimise Website Content
Having good content will help explain what your business does, what services you offer, what your expertise is and any knowledge you have within your industry.
An SEO specialist can help you optimize current content, whilst also creating fresh content that answers your customers questions.
Instead of writing a general SEO service page try to answer the questions:
- What is included in an SEO service?
- How can SEO help small businesses?
- How long does it take to see results with SEO?
- Will SEO help improve visibility on AI search?
Useful content should include clear explanations, relevant examples, accurate information, and meaningful answers.
A good content strategy should also avoid unnecessary repetition and generic information that provides little additional value.
3. Use Answer Engine Optimization (AEO)
Answer Engine Optimization aims to clearly present information within your website so that it can be easily found when searching for questions.
An SEO expert can help you implement AEO into your current content strategy.
By doing this you can:
- Include question-based headings
- Directly answer common questions
- Create helpful FAQ sections
- Give explanations of industry specific terms
- Make information easily digestible with logical sections
- Link to relevant topics and services
- Use Structured Data where required.
For example, a website development company could create a section containing:
What Does a Professional Website Development Service Include?
The answer should explain the actual services, development process, and benefits instead of relying on vague promotional language.
This helps visitors understand the service while making the information easier to interpret.
For more details, read our guide on how AEO helps websites appear in AI search results.
4. Build Topical Authority Through Relevant Content
AI search visibility shouldn’t rely on just one optimised landing page or a couple of keywords.
Your website should show some real insight into your topics.
An SEO expert will create topic clusters linking your main service pages to relevant articles.
A business offering SEO services may have content on:
- Technical SEO and website audits
- Local SEO and Google Business Profile optimization
- Keyword research and search intention
- Content marketing and on-page optimization
- Keyword research and search intent.
- Content marketing and on-page optimization.
- Answer Engine Optimization.
- Generative Engine Optimization.
- AI search visibility and measurement.
These topics can be connected through contextual internal links.
This creates a more organized website structure and helps visitors discover related information.
You can also explore our guide on creating a content marketing strategy for Google, AI search, and real customers.
5. Strengthen E-E-A-T and Business Credibility
AI generated answers can impact how people find and view your business. It is therefore key to ensure you have accurate business information and quality content.
An SEO expert can help boost your websites E-E-A-T factors:
- Add detailed information about your company. Add an About Us page.
- Author information and relevant professional experience.
- Genuine client testimonials.
- Real project examples and case studies.
- Accurate service descriptions.
- Consistent business information across online platforms.
- Relevant industry references and citations.
- Clear contact information.
6. Improve Your Brand’s Online Presence and Entity Information
Artificial intelligence search engines might collect data from various sources.
The data about your business needs to be accurate and consistent across all platforms where customers and search engines will find it.
An SEO expert can help you with this.
- Business name and website details.
- Company descriptions and service information.
- Google Business Profile information.
- Relevant business directories.
- Industry-related mentions.
- Client reviews and testimonials.
- Social media business profiles.
- Consistent organization information across your website.
For example, if your website describes your business as a web development and SEO company but other important profiles contain outdated or incomplete service information, the differences may create confusion.
Maintaining accurate and consistent information supports a clearer online business identity.
7. Optimize Your Website for Conversational Search Queries
People often interact with AI tools using natural language and detailed questions.
Your content strategy should consider these conversational searches instead of focusing only on short keywords.
For example:
| Traditional Search | Conversational Search |
| SEO services | Which SEO services help small businesses? |
| Website development | How much does professional website development cost? |
| Local SEO | How can my business appear in local search results? |
| AI search optimization | How can I make my website more visible in AI search? |
| SEO expert | Can an SEO expert help my business appear in ChatGPT? |
SEO vs. AEO vs. GEO: What Is the Difference?
SEO, AEO, and GEO are related approaches that address different aspects of online visibility.
| Approach | Main Focus | Business Benefit |
| SEO | Improving visibility in traditional search engines | Organic rankings and website traffic |
| AEO | Making content useful for direct answers | Visibility in answer-oriented experiences |
| GEO | Improving brand and content visibility in generative AI experiences | Opportunities for AI-generated mentions and citations |
How to Choose the Right SEO Expert for AI Search
Not all will be experienced in this evolving area.
When choosing your expert ensure they have an understanding of SEO best practices and also new AI driven techniques.
Ask them:
- Have you used AEO and GEO strategies before?
- How do you measure visibility with AI searches?
- Can you help with technical SEO and website content?
- How do you uncover optimization opportunities for AI searches?
- Do you offer regular reporting?
- Can you demonstrate real examples of SEO projects?
- How do you track meaningful business results?
A good SEO expert will be able to clearly outline how they will approach your strategy, realistic expectations and how they will link optimizing your website to meaningful business goals.
Final Thoughts
Whilst AI powered searches are changing the way customers search for your business online, it is still essential to have quality content, technical SEO best practice and accurate business information. Working with an expert SEO will help your business create a strategy that combines traditional SEO with AEO and GEO.
We are here to help your business improve its digital presence through SEO, web development and digital marketing services. We have a focus on providing quality experiences on your website, increasing visibility in searches and preparing your business for changing search practices.
Get in touch with Xtapps if your business wants to prepare for AI-driven search while building up your traditional SEO.
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